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Today, Woodstock Police
officials announced that the department will take on a new brand
identity. And, the new brand identity will be introduced to the public
this Monday, October 9, 2017, 7:00p.m. at the City Council meeting.
The new brand identity will include a
new department patch, new uniform, new vehicle design, and new patrol vehicles
that signifies our continued progressive growth as a leading law enforcement
new patch, symbolizing a protective shield, is the merging of traditions of the
law enforcement profession, a modern styling, and the core values of the
Woodstock Police Department. The main focal point is an overlooking bald eagle
perched upon a banner displaying With Honor and Courage atop a shield
symbolizing our commitment to the values of the United States of America, the
State of Georgia, the City of Woodstock and the law enforcement profession;
backed by olive branches signifying our commitment to peace. Surrounding the
center is our departmental core values of integrity, professionalism, service,
new uniform is all navy and is an upgrade to our professional image focused on
the comfort of the officers. The new uniform is designed to lessen stress
to the lower back and adds features to reduce fatigue; allowing officers to
perform their duties more effectively.
new vehicle graphics are a modern approach to increase the visibility of our
officers. While on patrol and in responding to emergencies, the new vehicle
graphics adds a recognizable marking incorporating our new patch design and
increased reflective markings.
later this year, Woodstock Police Department will be phasing in the 2018 Ford
Explorer Interceptor as a patrol vehicle. The increased cabin space and
better visibility provided by the vehicle will assist officers as they carry
out their duties.
“The new brand identity is a reflection of our
department: professional, progressive, community-focused, and
service-oriented. I look forward the next
chapter in WPD's uniform history” says Woodstock Police Chief Calvin W. Moss.
A new member of the team
will also be sworn in by Mayor Henriques at Monday night’s City Council
meeting. Buster, the Woodstock Police mascot, is sure to be a crowd
favorite at future events in Woodstock.